Intro | Purpose | Outline | Creation | Colors | Coding | Content | Design | Publish
Decide a style and color scheme that suits your audience and material.
Colors have positive and negative effects on people’s interpretations of what
you are presenting. Because of this, you should evaluate your product and what
you want people to think when they see your product. Use the colors accordingly.
Keep your audience in mind as well because men and women perceive colors
differently. You might use one set of colors if you are marketing to mostly men,
another if you are marketing mostly to women, and so on and so forth. There is
plenty information on the use of color and how you can make it positively impact
your website and visitors impressions rather than the other way around.
Excerpt from
The Meaning of Color for Gender
by Natalia Khouw
Is there a gender difference in response to color? ...investigations have indicated that there are differences between gender in preferences for colors. ... more pleasing results were obtained from either very small or very large differences in hue rather than medium differences, with this tendency more frequent in women than men.
A review of color studies done...notes the following results to the relationship between gender and color. ... yellow had a higher affective value for the men than women ... blue for men stands out far more than for women. ... men preferred blue to red and women red to blue. ... men preferred orange to yellow; while women placed orange at the bottom of the list.
Color perception Cool optical "illusion"
