Specific Criteria and Scoring
There are a total of 100 points available.
It should be said at this point, that the judging process is not exact.
Creativity is subjective and difficult to "grade" objectively.
The scores awarded are based as much as possible on measurable and
concrete items, but my opinion of what I see is a big part of the
grade. That's what differentiates the many award programs from each
other. What appeals to me is different from what appeals to other
Download Excel spreadsheet with
criteria, comments, and automatic formulation of scoring 81 KB Zipped (Recommended)
At the present time I am "lingually" challenged
therefore sites not in English can not be judged. There must be a complete
English version of the site. Online translators
are inadequate, inaccurate, and time consuming.
Content (35 points)
5 Points 2
points are awarded for clearly stating your purpose, and 3 points for reasonably
achieving that purpose.
Subject matter is equally important as presentation. You should have knowledge
of and passion for the subject, and both should come across in your
presentation. "Entertain and Educate" me. Five pages will be randomly selected
and judged for accuracy of information presented and educational value. A
maximum of 2 points per page is available, no more than that will be awarded or
lost per page. One point for each separate occurrence will be deducted if any
information is found to be presented as "fact" and can reasonably be disputed.
This type of statement should be accompanied by a disclaimer such as "it is
widely accepted that..."
Legs spiders are the most toxic, but their fangs are too small to penetrate
human skin." This "fact" can easily be disproved and would cost you 1 point for
accuracy. You can loose a two points on each of the five selected pages for a
total of 10 points.
If little or no
substantial information is presented on the page, a maximum of 1 point per page
will be deducted for lack of content.
sites need to offer more than their paid services. There should be care
sheets, free graphics, screen savers, etc...
3 Points If I say "WOW, I didn't know
that", then you have impressed me with your content. I want to learn
something from your site and be impressed by your presentation. For these
points, I will spend some time (at least - you guessed it - 5 minutes) just
surfin' through your site looking for anything of interest. (very
2 Points Do you have a well organized,
prominent, awards display area. One point if awards are organized
chronologically, and one point if they are categorized by rating system.
10 points Spelling and grammar are both
considered in this category. With the "spell checker" and "grammar checker"
capabilities available, there should not be ANY misspelled words or fragmented
sentences. Five pages will be randomly selected and thoroughly checked using MS
Word 2000. You can loose a maximum of 2 points per page in any combination of
bad spelling or grammar. If English is not your native language, AND your
complete site is available in English and any other language, provide links to
both versions and a bonus of 1 point per page of content (excluding guest books,
pages) will be given, up to a maximum of 5 points is awarded to
5 Points There should be SOME original
material, and ALL borrowed material should be given proper credit. Again, 5
pages will be randomly selected and checked for presumably original content and
proper credit given for any borrowed content. Each page is worth 1 point here.
Borrowed content, or mirrored pages without proper credit is plagiarism and
constitutes disqualification. A minimum of 5 pages is required excluding guest
copyright pages. The more useful content your site has the better your chance of
a high score. Less than 5 pages will not get evaluated because most point
categories require the evaluation of 5 pages.
Continuity and Navigation (20 points)
5 Points There should be a "theme" or
common denominator to the content and appearance of the site. The information should be
connected somehow so that the surfer is not left thinking "What did that have to
do with XYZ or why was that page even there?" Once more, 5 pages will be checked
for a connection to the previous page. One point for each page without such a
5 Points Unless I leave your site, I
should be able to easily tell I am still somewhere within it. By this I mean
there should be some consistency and continuity from page to page. This does not
mean every page should look exactly the same, only that pages have common
navigation elements and similar appearance to each other. Five pages will be
checked for a common element to each other. This could be the same navigation
tool, same background, color patterns logos or other elements. If I can not find
a common element, 1 point for each page will be lost.
3 points The navigation should be simple
enough for average surfers to use. Complex navigation applets or pages that make
you guess where the navigation links are may be interesting, challenging, and
fun toys, but they are not for the average person. If I can not immediately find
your main navigation, 1 point will be lost for each such occurrence up to a
maximum of 3 points.
2 points Site maps are useful and text
links at the bottom of the page are very helpful for someone that does not want
to guess where the button is. One point is awarded for a site map and one point
will be given for primary navigation text links at the bottom of the page.
5 points Links to external pages should
open in NEW windows. Links to internal pages should open in the SAME window,
unless there is a justifiable reason. Five pages will be checked and one point
will be taken for any occurrence of the aforementioned problems.
Interactivity (10 points)
A static site is a dead site. There should be some interactive content.
With all of the wonderful and free interactive content available on the
internet, you should have no trouble finding games, e-cards, and other "sticky"
content. The points listed below will be given for each example found on your
site. When more than one example of the same type of "sticky" content is found
on a site, additional games, surveys and other material will be considered, but
only two examples of the same type will be considered and points awarded will
not exceed a total of 10.
1 point Surveys are OK, but the more involvement required of the surfer,
the more likely they are to learn something and want to return.
There should be some "sticky" content such as news feeds or "daily quotes."
Something that changes constantly to bring people back more often.
1 point E-greeting cards are nice if the quality is good.
5 points Allowing surfers to upload photos, quotes, jokes, or
other such original contributions gives the surfer some "ownership" in the site
and will give them a reason to keep coming back., as well as potentially
improve the content of the site. More than one location allowing uploading
of the same type of material here will not get double credit.
2 points Interactive games and puzzles are another good choice.
Eye Appeal (25 points)
25 points The color choices, graphics, fonts, and background should all
work together to portray the information in an appealing and easy to read
presentation. These elements should set a tone consistent with the material
presented. This is another subjective criteria, but none the less, very
Knowing how physiological and psychological effects of color may help you
present the information in your site more effectively, but the Chameleon's Eye
Award is primarily concerned about the harmonious balance the color choices
project. The link below lists lots of good websites with examples and
explanations of how colors work together (or don't). Too many animated gifs, too
many colors in use, or poorly chosen colors that conflict greatly distract from
the information you are trying to present. Avoid using more than 1 -2 animations
per page and select colors that complement or contrast each other in a balance
to bring more appeal to your information.
for some websites related to color coordinating. Click
HERE for the meaning of certain colors
Nuts and Bolts (10 points)
Every internal link (includes navigation system links) should work and 95% of
external links should work. A properly functioning link not only reaches its
target, but puts the target in the proper window. External links should open in
new windows and internal links open in the same window, unless there is a stated
reason. You are 100% responsible for a page within your site, and 100%
responsible for a link to a page outside of your site. That being said,
you cannot check every external link everyday to see if it still exists, but you
need to check them frequently. At this moment, this site has 26335 hyperlinks,
1441 are external. By this standard, I would be allowed to have 72 external
links broken. I will randomly select 5 pages and combine the total number of
links on those pages to get a representative sample. Lose 1 point for each
internal link not working and lose 1 point for each external link after the 5 %
are discounted. All failed links will be checked a maximum of three times before
marked as failing.
Number on 5 Pages
Number - % not working
||1 - 5%
Lose 5 points if I can not turn off your music or sound effects that last more
than 10 seconds.
Lose 5 points if you have a "flash" start page and do not provide a "skip" link.
Lose 1 point for each occurrence of flashing text and/or iMProPeR UsE oF
cAPitaLs up to a maximum of 5 points. These are distracting and make it
difficult to read the text. Lose 5 points for trailing cursors or forced Comet
Lose 5 points for unnecessary automatic pop up windows. The windows required by
the server are acceptable, but any others and you lose.
O.K. You can come back to this page as often as you need to and
check criteria, but let's move on now to the "Self Test" page and
get into the actual scoring of your site.